Paul Smith is one of the most important designers in Britain. He is famous for his creative aesthetic that combines tradition and modernity. In each of his clothes is his touch. As the designer says, in 1970 he designed in fashion "the classic in a unique twist".
It has become a world icon of fashion and style. Well positioned between exclusive fashion and formal wear. In his collections he combines the most casual and sober clothes with the most exuberant fashion and striking colors.
His references are eclectic, they come from both the art world and elements of everyday life. In each of his clothes, Paul Smith has in mind the vision that young people have in mind. In addition, popular culture, the environment in which it moves and current trends are part of its collections.
The British brand Paul Smith is positioned between casual and conventional fashion and high fashion. Neither its creator nor his team have wanted to position themselves in a status in the field of fashion. They have always been proud to be left out.