Paul Smith apuesta por la moda de lujo sostenible
In Miralles 1986 we incorporate the new swimsuit collection of the fashion firm Paul Smith
Paul Smith joins the sustainable model in the textile industry and launches a collection of innovative and colorful swimsuits, together with the Italian company Newlife, with an ecological and innovative fabric: they are created with recycled bottles that are transformed into fabric recycled nylon.
Sustainable trend in the fashion sector
The concern for the environment has grown significantly in all areas of industry and society. In this sense, the textile world has been acquiring new materials -especially recycled plastics- to create sustainable clothing collections.
The fashion industry must innovate to respond to an increasingly demanding consumer who demands information and transparency about the origin, production and marketing of products.
Society demands that the environmental and social balance of the environment have been respected throughout the production chain. All this in a context in which deforestation, animal welfare, sustainable production or fair trade take a major role.
Commitment to sustainability
As an international design company, clothing firm Paul Smith understands that it has a responsibility to protect the environment and the people around it.
They are committed to constantly reevaluating the role they play in creating a more sustainable fashion industry and are passionate about maintaining that sustainable approach in all aspects of their business. This includes both the practices within the international headquarters, and the processes of manufacturing, distribution and delivery of the designs to their customers.
Its objective is to continue creating high quality designs without compromising future generations; without ceasing to be aware and have a global vision of responsible production and consumption with the environment.
As part of this commitment to move towards sustainability, Paul Smith is continuously looking for ways to improve production processes and reduce their impact on the environment.
By using this extraordinary recycled nylon, these swim shorts are a step in the right direction.
Paul Smith is Britain's foremost designer. It is famous for its creative aesthetic that combines tradition and modernity. It is true to the values it established in 1970, something like 'classic but with a twist'.
Paul Smith has become a global icon of fashion and style. He is well positioned between exclusive fashion and formal clothing. Their references are eclectic, coming from both the world of art and elements of everyday life.
Each of its stores spread across more than 70 countries are a reflection of its personality, its character and the elements that accompany its designs. Full of colors, objects, books and exclusive designs that decorate every corner of these art spaces.
The new swimsuit collection launched for this summer reaffirms once again that each design by Paul Smith takes on that British humor: 'quirky but not frivolous, eccentric but not silly'.
Paul Smith in Miralles 1986
At Miralles we focus on the most exclusive brands and fabrics. We seek the maximum elegance and differentiation of our customers. Therefore, this season you can find Paul Smith's new line of swimsuits on our website.
Remember that we also offer a 10% discount with the first order.