Y3, la firma que apuesta por el chándal de lujo

Posted by      07/17/2019 15:23:31    0 Comments
Y3, the firm that bets on the luxury sportswear

Since 2003, the well-known avant-garde designer and Japanese-inspired silhouettes, Yohji Yamamoto, and the sports firm Adidas have a collaboration contract that translates into Y-3, luxury sportswear.

The success of the firm is due to the perfect mix of experience and sports innovation in the style of Yohji Yamamoto. In fact, the name of Y-3 comes from this union, the Y as initial of the designer and 3 in reference to the Adidas bands.

In 2016, both firms decided to go further and Y-3 SPORT was born, the first Y-3 collection dedicated entirely to sportwear.

How the tracksuit has become a luxury item

The tracksuit has always been known for being a sporty outfit not elegant, although for a few decades now, this clothing has conquered land that goes beyond the gym. When Yohji Yamamoto was introduced to the world of sportswear he had it clear, he would create elegant, light and resistant sportswear that had not been seen before.

Since the launch of Y-3 in 2003 and after dominating the field of sportwear for years, in 2016, Yohji Yamamoto and Adidas decided to start working together on the first collection of the brand dedicated entirely to sportswear. Luxury sportswear characterized by being elegant, in black and ergonomic tones, with finishes not seen until then in this sector of fashion. This is how Y-3 SPORT was born.

In an interview for the fashion magazine I-D he confessed that his inspiration for designing this collection came after walking through big cities like Paris, New York, Beijing or Shanghai and noticing the little class that sportswear had at that time. "I notice people who wear very ugly sports attire. They are wasting clothes, using new and cheap fabrics and mixing colors in horrible ways. It is very painful to see. I need dynamite! "Added Yamamoto.

His wish for Y-3 Sport was to create an elegant and chic sportwear line. And so he has achieved it. Since then, their collections bring the lightest, softest and most durable sportswear never seen before. No seams to allow greater freedom of movement.

The new collection includes the shoe novelties of Y-3, characterized by classic silhouettes renewed with avant-garde details.

Yohji Yamamotopaul smith

Yohji was born in Tokyo and studied law, but he realized that this was not his thing. So, at the end of his studies he was clear about it, he did not want to be one of society and he started to help his mother in the sewing workshop. His enormous talent in the world of fashion has led him to become one of the designers and creators of greater recognition globally in recent times.

Yohji Yamamoto is now known for embodying an avant-garde approach and Japanese-inspired silhouettes in all his characteristic designs in black and draped in different textures.

Its two main business lines, the well-known Yohji Yamamoto and Y's, can only be found in large luxury stores spread around the world.

This has led him to win prizes such as the Knight of the Order of Arts and Letters of France, the Medal of Honor of the Japanese Purple Ribbon, the National Order of Merit of France, the Royal Designer for Industry Award and the Master Award of Design granted by Fashion Group International.

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